Ellen+Brothers



Ellen Brothers President of American Girl Doll............How did she get there!?!

 __**Education and upbringing**__ - Ellen Brothers is the President of one of the top 25 consumer cataloguers in the country, "American Girl Dolls." She is also executive vice president of Mattel Inc., which owns American Girl. As president of American Girl, she is in charge of basic day-to-day things of the organization, also direct marketing, and experiential retail. Ellen Brothers graduated the University of Illinois in 1978. She has also spent her entire career in the marketing industry and always had a passion for marketing her whole life.

 **Profile on American Girl Doll Company** –American Girl started in 1986. Its main store is in Middleton, Wisconsin, but has many stores all over the country, including NYC. American Girl Company makes dolls, accessories, books, magazines and even movies! The American Girl Doll motto is, “Celebrate girls.” Ellen Brothers said, " We're saying, Find a friend, and learn everything you can about her and that pivotal point in history .'

Read more: [|http://www.time.com/time/magazine/article/0,9171,1006376,00.html#ixzz1cYh86OmV]

** How She got to the top -** Ellen Brothers joined American Girl Company in 1995 as vice president of Catalogue Marketing. After being successful with this, she was promoted to president of the company in 2000. Because she was so persistent, Ellen was selected as one of __Target marketing magazine’s__ “200 Most Influential Direct Marketers” for three years in a row! Before she became president of American Girl Doll, she worked with Pepperidge Farm Mail Order Company in Connecticut for seven years, and then became president for three years! Ellen has been a member of the Catalogue and Marketing Councils of the Direct Marketing Association for the past 17 years of her life, and because of her hard work, she has become very successful in what she does.

 **Ideas/Contributions** – While Ellen Brothers was president, American Girl has become one of the top 25 consumer cataloguers in the country and even made many American Girl movies! This shows how hard she works, and how many good ideas she has. In 2010, while Ellen Brothers was president, //American Girl// received the prestigious National Parenting Publications Awards (NAPPA) Gold Award.

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